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Internet marketing online has many different facets. Affiliate
marketing, information publishing, list building and software
creation are just a few examples of the type of business model
you may choose to pursue.

No matter which model you choose, one thing remains constant.
You must bring customers to your site.

One of the best forms of traffic generation is writing and
submitting articles to directories and ezines. However, things
have changed recently in the search engine optimization (SEO)
game.

Here’s an article that will change the way you write your articles
when considering internet marketing online.

SEO vs. LSI: An Analysis of Writing Articles

A major part of promoting products and websites is writing
articles. For years, articles that you wanted to be found on search
engines were written with SEO (or Search Engine Optimization) in
mind. That means that you would choose a keyword or phrase the
people would search for, then you would write your article with
that keyword or phrase appearing about 3% of the time. That
way the search engines’ spiders would find your article and list it
favorably when someone searched for the given term.

But a few months ago, something changed. Google and other
search engines decided to try to go away from SEO and toward
what is called LSI. LSI stands for Latent Semantic Indexing and
it is the new way search engines are trying to rank findings. In
theory, LSI takes into account not only a keyword or phrase but
also other words and phrases that are similar.

For example, if you have the keyword phrase “buy shirts” then
with SEO you would write those two words about 15 times in a
500 word article (that’s 3%). However, with LSI you want to
write “buy shirts” a few times and then you would also want to
include other phrases like “buy clothes”, “purchase shirts”, “buy
tee shirts”, and “get shirts”. That way, according to LSI, the
article will have more value and be ranked higher in the search
results. Whereas the SEO would be recognized as trying to
capture the higher ranking and therefore it would be listed
much lower in the results.

There’s definitely a move toward LSI and therefore you should be
writing your articles based around LSI rather than SEO. However,
it may be best to do a cross between the two. In other words, make
sure you have your actual phrase appearing a few times but also
make sure you use other phrases.

The one thing to remember with writing articles is that getting a
high ranking only wins half the battle. You still need to get that
person to click on your article, read it, and then click through to
your site. If the article is crap (as most SEO articles were and
still are) then the people are not going to click through. So while
it should always be in the back of your mind to incorporate the
keywords and similar words and phrases, it should always be in
the front of your mind to write a good article.

Think about. You write a bad article that ranks well. 2000 people
look at your article but only 2 people actually click through or
stay on your site. Then you write an awesome article that is
ranked very well but still get 30 people looking at it. But it is
so good that 10 of those people click through or stay on your
site. While the initial result wasn’t as good with the good article,
the end result was. So remember to keep the big picture in
sight at all times. And that big picture is that people have minds,
even though search spiders don’t, and people will only give
business to that which they think deserves their business.

So the question really isn’t whether you should write according to
SEO or LSI. Google and other search engines are proving the
argument to be moot – LSI is the chosen method. But the real
question is whether your article is good enough to actually
capture people’s attention. Because that’s when your article
will really work; your article will bring you visitors will which in
turn make you money.